Why finding a niche is important.

Ren
4 min readApr 18, 2022
Untitled photo from Canva

Smart business owners try to sell their products and services to a niche base of customers by conducting detailed market research with a focus on trying to understand the consumer behavior of the target audience that is interested in that niche. This addresses their needs, concerns, and desires.

Once the research that you conduct shows that consumers are interested in the niche product or service that you…

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